INTRODUCTION

In the dynamic financial sector, the Chinese Bank of Communications (CBOT) has consistently been at the forefront of innovation, aiming to enhance customer experience and operational efficiency. FOCUS VISION, with its expertise in digital advertising solutions, was chosen to implement a state-of-the-art system utilizing Double-sided advertising screen and spliced advertising screens.

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CHALLENGES

Before partnering with FOCUS VISION, CBOT encountered several challenges in content management and display. These included:

Outdated Advertising Methods: Traditional static displays were inefficient in conveying dynamic product information and updates.

Difficulty in Synchronizing Content: Ensuring consistent and timely content distribution across multiple branches was a complex and resource-intensive task.

Content Management Issues: Managing and updating content across various branches required significant manual intervention, leading to delays and potential inconsistencies.

WHY CHOOSE FOCUS VISION

FOCUS VISION was selected for its proven track record in delivering innovative digital solutions tailored to the unique needs of financial institutions. The partnership aimed to:

Enhance Customer Engagement: Utilize double-sided advertising screens and spliced advertising screens to present bank products and services in a visually appealing and interactive manner.

Simplify Content Distribution: Implement an efficient internal network system to ensure seamless content synchronization across all branches.

Demonstrate Technological Advancement: Showcase CBOT's commitment to modernization and customer-centric services through cutting-edge technology.

Solutions Implemented:

FOCUS VISION introduced a comprehensive digital advertising solution designed to meet CBOT's objectives. Key components included:

1. Advanced Double-Sided Advertising Screens:

These screens allow CBOT to display relevant information to customers on both sides of the branch, maximizing visibility and engagement.
High-definition visuals and dynamic content ensure that product information is presented clearly and attractively, capturing the attention of passersby and enhancing customer interest.

2. Seamless Spliced Advertising Screens:

The spliced advertising screens provide a large, cohesive display area for detailed product presentations and important announcements.
This setup enables the bank to showcase multiple products or services simultaneously, offering customers a comprehensive overview of CBOT's offerings.

3. Internal Network Integration:

FOCUS VISION developed a robust internal network system that allows each branch to receive updated videos, images, and content directly from the head office.
This system ensures that all branches display consistent and timely information, reducing the need for manual updates and minimizing errors.

4. Content Management System (CMS):

An intuitive CMS was implemented to streamline content creation and distribution, allowing CBOT to efficiently manage and update their advertising content across all branches.

Implementation and Outcomes

1. Enhanced Customer Experience: Customers now receive real-time updates on bank products and services, improving transparency and convenience.
2. Improved Internal Communication: The internal network system ensures that all branches are synchronized with the latest content from the head office, fostering better communication and coordination.
3. Increased Operational Efficiency: The CMS has reduced the time and resources required for content management, allowing CBOT staff to focus on other strategic initiatives.
4. Scalability and Flexibility: The system is designed to accommodate future growth and adapt to changing needs, ensuring long-term relevance and effectiveness.

CONCLUSION

By leveraging double-sided advertising screens and spliced advertising screens, FOCUS VISION has not only enhanced CBOT's customer engagement and operational efficiency but also set a new benchmark for effective content distribution in the banking industry. This partnership underscores FOCUS VISION's commitment to delivering innovative, customer-centric solutions that drive success for its clients.